Project Details
Corporate rebranding, user experience design, and digital advertising strategy for the leading interprovincial transport company in the region.
ClientCusela
ServicesBranding, UX, Ads
LocationCusco, Peru
With over 15 years connecting Cusco and Quillabamba, Cusela needed an image that moved beyond the traditional to embrace modernity. We transformed their visual identity to convey absolute safety, punctuality, and the sophistication of their new 'Cuselite' fleet, positioning them as the premium choice in ground transportation.
The Challenge
Safety and modernity in every kilometer.
The transport sector is often perceived as informal or unsafe. The challenge was to radically change that perception. Cusela needed a clean, tech-focused identity applied consistently from bus livery to the digital purchasing experience, communicating trust to tourists and locals alike.
We designed a dynamic branding system that evokes speed and precision. On the digital front, we developed a simplified user experience (UX) for itinerary checking and launched segmented digital advertising campaigns that increased occupancy on key routes, highlighting the 'Cuselite' service.
The Solution
A visual identity that inspires movement.
Cusela
Cusela
Cusela
Cusela
The Impact
The undisputed leader of the route.
Cusela's new image not only modernized their fleet but raised the standard for the entire category. The coherence between the brand promise (safety) and the digital experience has strengthened corporate and tourist customer loyalty.
15+
Years Experience
100%
Modern Fleet
4.8
Customer Satisfaction
Have an idea in mind?
Tell us😉, we create it.
