Group Travel Peru
Connecting Stories and Destinations
Overview
Brand renewal and interface design focused on usability for group coordinators and individual travelers.
ClientGroup Travel
ServicesBranding, UX Design
Year2025
Since 2015, Group Travel has been the perfect ally for exploring Peru in groups. Our branding work focused on highlighting their human warmth and logistical capability. We designed a UX interface that simplifies the complexity of organizing shared trips, making planning as enjoyable as the journey itself.
The Concept
More than an agency, your local guides.
Group Travel needed to differentiate itself from impersonal mass operators. The challenge was to build a brand that felt both approachable and expert. We needed to convey that, even though they handle large groups, the attention is personal and warm.
Our branding strategy humanized the brand, putting a face to the guides and highlighting stories of connection between travelers. The UX design was optimized to facilitate group booking management, removing friction and conveying security at every step of the process.
The Solution
Design centered on human connection.
Group Travel Peru
Group Travel Peru
Group Travel Peru
Group Travel Peru
The Impact
A community of travelers.
Group Travel's new identity has strengthened its community. The brand now clearly communicates its value proposition: impeccable logistics with a local heart. This has resulted in greater trust from international travel organizers.
2015
Founded
2k+
Groups Managed
24/7
Traveler Support
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