Project Info
Brand redesign and user experience design to consolidate their position as the most ethical and awarded operator of the Inca Trail.
ClientAlpaca Expeditions
ServicesBranding, UX Design
IndustryLuxury Tourism
Alpaca Expeditions isn't just a travel agency; it is Peru's #1 tour operator. Our challenge was to translate their "Local, Indigenous, Sustainable" philosophy into a digital identity that reflects their leadership on the Inca Trail and their unwavering commitment to the welfare of their porters (The Green Machine).
The Challenge
Humanizing the booking of an epic adventure.
With thousands of positive reviews, the challenge wasn't selling, but communicating the why. The brand needed to balance service luxury with the authenticity of its indigenous roots, facilitating the purchasing decision for an international user who values ethics as much as adventure.
We refined the visual identity to be premium yet accessible. The UX design focused on information clarity: detailed itineraries, profiles of the "Green Machine" (porters), and transparency in sustainability, creating a navigation flow that educates before selling.
The Solution
UX centered on transparency and culture.
Alpaca Expeditions
Alpaca Expeditions
Alpaca Expeditions
Alpaca Expeditions
The Impact
More than a tour, a legacy.
Alpaca Expeditions' new digital experience does justice to its offline reputation. Now, every web visit reinforces its leadership and emotionally connects the traveler with the human team behind the expedition.
+28k
TripAdvisor Reviews
#1
Tour Operator
100%
Sustainable
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