An Agency Asked Me to Delete a Client's Fan Page

When I Was Asked to Delete a Fan Page: Lessons in Digital Security

In the world of digital marketing, unexpected situations are often part of everyday life. Throughout my career as a digital trafficker, I have worked with numerous companies and agencies. However, one particular experience stands out in my memories for its peculiarity.

The Beginning of the Collaboration

In my career, I have had the opportunity to collaborate with various agencies and companies. One such collaboration was with a foreign marketing and digital advertising agency while I was living in Lima. This agency offered a range of digital marketing services, and I joined to support the digital advertising area, especially Facebook Ads campaigns (before they were known as Meta Ads).

Company X

We worked with several clients from different sectors and countries, but there was one in particular, which we will call "Company X." The agency owner also worked at this company as a marketing assistant without them knowing he was the agency owner. The agency managed social media, Facebook Ads campaigns, and graphic design for Company X. Everything went well until the agency owner stopped working for the company.

The Conflict

From that moment on, tensions arose between the agency owner and the company manager, who eventually discovered the connection. The situation became complicated when the agency wanted to offer additional strategy and consulting services. In a meeting they had with the company manager, they failed to reach an agreement, which led the agency owner to make a drastic decision.

The Unexpected Request

That same afternoon, I received an urgent call from the agency owner. According to him, the company manager had been derogatory and they felt mistreated, and he explicitly ordered me:

"Yuri, delete their fan page, I take responsibility, I want you to delete it."

This request put me in a difficult position. Technically, I had the permissions to do so due to an inadequate configuration of the company's Business Manager, a common mistake many companies make.

Ethical Decision

During a call lasting almost 30 minutes, the agency owner repeatedly insisted that I delete the fan page. However, I stood firm and told him it was not the right thing to do. I knew it was unethical and that, had I done it, the legal consequences would have been severe for everyone involved.

Lessons Learned

The moral of this story is clear: companies must configure their Business Manager correctly and grant only the necessary permissions to agencies. This not only protects their digital assets but also avoids unpleasant and potentially harmful situations.

Conclusion

This incident highlights the importance of professional ethics and the proper configuration of critical digital tools. The relationship between agencies and clients must be based on transparency and mutual trust. Ultimately, a proper Business Manager configuration not only protects companies but also fosters healthier and more professional relationships.